Skip to content

My love affair with El Patrón

2011/05/09

It’s shocking, I know, but I find myself in the passionate throes of a full-out love affair with – – of all things- – tequila. Not just any tequila, but Patrón, a gorgeous American tequila that’s crafted in Mexico and sold in beautiful hand-blown bottles that have been individually numbered.

My love for Patrón is strong, but stronger than my love for this exquisite tequila in my cocktail glass is my adoration for the brand and the story behind it.

Patrón was started by John Paul Jones DeJoria, one half the masterminds behind the John Paul Mitchell Systems haircare brand.

I remember the first time the incredible aroma of  Paul Mitchell’s Awapuhi shampoo delighted my senses back in beauty school. There was nothing else like it on the market and I am sure this is when my puppy love began.

John Paul Mitchell Systems was one of first brands to even consider the use of natural, holistic or aroma-therapeutic ingredients in haircare and the line has NEVER engaged in animal testing…ever!

John Paul DeJoria

Even more impressive is John Paul Jones DeJoria’s inspirational “rags to riches” story of an impoverished kid from a broken home who endures run ins with a street gang before finally landing in the foster care system.

Suffering many false starts as an adult, DeJoria, tried his hand at everything from serving in the Navy to selling  encyclopedias,  copying machines and insurance  door-to-door while still homeless and living in his car.

Finally, in the 80’s after  finding a niche in the haircare sales industry, DeJoria met the prominent hairstylist and recent yogi, Paul Mitchell and together they started the Paul Mitchell haircare line with a brilliant idea and only $700.

Over the years, the two Pauls have grown the brand into a multi-million dollar corporation and have supported countless community organizations and global charities.

In 1989, DeJoria created the Patrón Spirits Company with an equally passionate commitment to global giving.  Crafted entirely from blue agave, Patrón tequila comes in five distinct varieties; Silver, Añejo, Reposado, Gran Patrón Platinum and Gran Patrón Burdeos as well as in a coffee version called Patrón XO Cafe. 

I would attempt to pick a favorite, but it would be in vain. Drinking any one of these incarnations is like drinking in everything beauty & fashion, global giving and the American success story. And that’s enough for me.

Ready to begin your own torrid love affair with Patrón? Check out my previous post on Cinco de Mayo for a few fabulous cocktail ideas!

Advertisements
No comments yet

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

xx will travel

A podcast for independent women travelers

Eileen Tull

Performer, Writer, and Theatre Creator

The Shooting Star

Just a girl who travels.

thesolesearch

Searching for my soul via my soles...

A Dangerous Business Travel Blog

A small-town Ohio girl trying to see the world.

PhilaTravelGirl

Flying By the Seat of My Points

Single Woman Travels!

Spirituality + Travel = Alchemy of Self

IAMSHEGLOBAL

An exploration of art, culture and fashion through travel around the globe.

Afros y Paella

travel the world // write from the heart

the RARE belle

a southern gal's guide to all things fabulous in food, fashion, finery and frippery

Frankly English

A great WordPress.com site

France in D.C.

Bringing France to my home and to yours.

24/7 in FRANCE

Following A Dream

dailyfrancofile

a little bit of France each day

Chronicles of a Travel Addict

Solo, budget, ethical travel with a literary twist

%d bloggers like this: